Professional Application Essay Example | Topics and Well Written Essays - 2250 words

Professional Application - Essay ExampleSome of the surmount practice and ideas argon looked into and the essential settlement of ideas is brought to the fore. A variety of communication objectives be provided. The research besides analyzes the targeted market audience. In a nutshell the research wallpaper in depth talks about the marketing strategies that could be employed by the Steve Marden footwear company that aims to break the barriers in its line of business and adore a more market base unlike its rivals. Introduction Marketing communication involves training the merchandises of a firm to the market and creating awareness that the product exists. It also involves other relevant information by the suppliers to the consumers that could be improvements on quality or branding. Marketing communication consists of the place, price promotion and the product. Methods and techniques of promotion differ with the product and the number of people targeted. It considers the types or groups of people the advertisement is reaching out to, their age gap, the kind of media they are close likely to come into contact with most of the time. Steve Marden limited which is a recognized footwear brand aims to make use of the integrated marketing campaign technique so as to rise in a higher place their competitors and to also maximize their gross revenue and realize better revenue. One of the most common issues that affect product marketing is the message relay technique. This is an Achilles heel in the Steve Marden limited company. Once a technical team is tasked with the aim of marketing a product, they have to give it an appealing marketing message that will bring out the curiosity effect amongst the targeted market. Here are a number of the technical techniques employed by the marketing team. Steve Marden Limited is aiming to break the barriers in footing of marketing its footwear products. It first necessarily to re-strategize the marketing department of the comp any so as to bring in the people who will drive the sales of the company upwards. The marketing team will need to come up with a theme or logo that defines Steve Marden Limited and defines the company amongst its competitors. These is a major step in allowing Steve Marden Limited to be the major footwear brand it aims to be. Brochures hold a lot of information that needs to be passed onto the targeted audience, and also they are easy to fold and pass around. Many can be created at the same time and provide for large coverage without being bulky. Direct poster gives promotion a sense of personal touch. Mail can also be customized for different people accordingly so as to meet their needs and motivate them. Newsletters contain useful organizational information that needs to be communicated appropriately. Posters and bulletins as well provide a means to reach consumers. However they are often not paid attention and are effective when you place them strategically where the customers a re likely to see and notice them. Posters should also be unbroken neat and made attractive to be noticed. Social networks that involve discussion groups are effective methods of promoting and advertising products. The social network is cheap to operate with and genuinely fast media. It would involve sites like Facebook alongside company blogs and websites. (Belch & Belch, 2012) Television can sometimes be quite expensive however, it is a very effective metier as it reaches a very extensive population and grows in popularity with time. Radio on the other hand is also an effective tool of advertisement as it reaches a good population. Even so,